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In the modern fashion industry, a trendy design can be copied and sold across the market overnight. For Local Brands, having their creative brainchild stolen before it even has a chance to shine is not only a loss of revenue but also damages brand reputation and equity.
How can domestic fashion brands protect themselves in such a volatile market? Here are the 3 most powerful legal shields that every fashion business owner must master.
Trademark protection is the first and most vital step for any Local Brand. The brand name and logo are not just identifiers but are invaluable assets accumulated over time.
Objective: To prevent other entities from using similar names or logos that cause customer confusion and dilute brand value.
Core Benefit: The owner gains exclusive rights to exploit, use, and franchise the brand throughout the territory of Vietnam. This serves as the strongest legal basis for handling trademark infringement.
While a trademark protects the name, industrial design protection directly secures the external appearance of a product. This tool is specifically designed for garments and accessories with unique and novel shapes.
Objective: To protect the combination of lines, shapes, colors, or their arrangement that creates the characteristic appearance of a collection.
Core Benefit: To strictly prevent "copy-paste" design infringement. Once an industrial design patent is granted, any unauthorized production of products with a similar appearance is considered a legal violation.
Copyright in the fashion industry usually applies to sketches, lookbook images, promotional videos, and creative content shared on social media platforms.
Objective: To establish ownership for the author or owner as soon as the work is created and expressed in a tangible form.
Core Benefit: A fast and powerful tool to handle image theft (re-up) or the unauthorized use of lookbook images to advertise low-quality counterfeit products.
Registering for intellectual property protection requires a deep understanding of both legal regulations and the specific characteristics of the creative industry. At Givlaw, we provide more than just legal services; we are a strategic partner for fashion businesses.
Givlaw understands both the language of the law and the creative mindset of the fashion world. We provide optimal protection roadmaps that save businesses time and costs, supporting clients from the search and evaluation phase to the final issuance of protection titles.
Contact Information for Consultation:
Hotline: 0973 544 888 - 0836 858 888
Email: givlawvietnam@gmail.com
Website: www.givlaw.vn
Address: Nguyen U Di, An Khanh Ward, Thu Duc City, Ho Chi Minh City.
